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20% of American moms wear their daughters’ clothes

• Around 1-in-5 or 19% of American moms admit to wearing their daughters’ clothes, according to a survey carried out by deal site CouponCodesPro.com of more than 3,000 mothers with at least one daughter aged 12 years and older. Most (65%) have worn their daughters’ dresses, while 61% have borrowed shoes, 52% have worn their offsprings’ tops, 39% have gone out in their jeans and 15% have even worn their swimwear.
• “It completely makes sense to borrow clothes when you’re the same size and you have similar tastes,” says Nick Swan, founder and chief executive of the site.
• Sharing clothing is a growing trend, and it’s not just parents and kids doing it, Swan says. “Friends lend other friends clothes, sisters share and then, of course, there’s the tradition of hand-me-downs for younger siblings who, admittedly, have no choice.” The younger generation may also be spending a greater share of their money on clothing. Some 28% of millennials — those aged 18 to 30 –—said they spent more over the holidays compared with just 18% of Americans overall, a recent survey by personal finance website Bankrate.com found.